Profile by Sanford, a division of Sanford Health, is a weight loss program with over 119 retail locations throughout the U.S. Their franchise group approached DMG for our expertise in local media buying. The objective was to increase qualified leads via television and radio. We setup long-form TV segments and partnered with local radio personalities to provide endorsements. The campaign generated a 128% increase in website traffic and 87% increase in leads (forms submitted from the website) compared to the previous period.